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Analytics and Data Manager, Financial Services, Boston, MA, 115k to 130k ba

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Location
Boston, MA
Salary
$115,000 - $130,000
Job Type
Direct Hire
Date
Jan 08, 2019
Job ID
2649484
Analytics and Data Manager, Financial Services, Boston, MA, 115k to 130k base, small bonus
Compensation Commensurate with experience, bonus, equity, benefits additional, EOE
Candidates must be a U.S. citizen or national, refugee, asylum, or lawful permanent resident.
 
The Analytics and Data Manager (ADM) functions is responsible for the transformation of bank data assets and information into revenue generating sales and marketing campaigns.

Responsibilities:
  • As the ADM, create, update, maintain and oversee the use of a corporate data repository which shall serve as the launch pad for direct sales, marketing and associated analytics.
  • Develop operational analysis for sales, marketing campaigns and portfolio performance for the purpose of opportunity identification.
  • Install/lead process required for the execution of relationship level pricing, statistically predictive modeling including Lifetime Value (LTV), Next Product To Buy (NPTB), response, best channel for contact and attrition likelihood.
  • Develop/maintain householding, data staging/sourcing and data integrity management.
  • Identify, install and own all aspects of the corporate data warehouse including integration with a campaign management tool and CRM systems.
  • Lead marketers with the execution and reporting for the sales/marketing direct channels including, mail, email, lead generation, Web and point of sale.
  • Participate in all marketing activities and events as needed.
  • Monitor and/or ensure compliance with Federal and State laws and regulations; including but not limited to the Bank Secrecy Act and Anti-Money Laundering, in addition to, Bank operation policies and procedures (compliance training will be provided).
  • Perform other tasks as needed and assigned.
Qualifications:
  • Proficiency in SQL and Microsoft Office Suite are required.
  • Experience with direct marketing and campaign analytics in the on-line and off-line channel.
  • Excellent analytical skills and the ability to communicate with all levels of management are required.
  • Ability to function as company data analytical leader with a proven history of partnering with creative marketers and sales force managers.
  • In addition, this candidate will be a team player, can meet deadlines under pressure, and work with minimal supervision.
  • The qualified candidate will have a bachelor’s degree generally in a technical or mathematics field of study.
BlueSkyClarity:
BlueSkyClarity (a Delaware LLC) is a search firm focused on retaining smart, passionate and talented people within the marketing, creative, analytic, product, sales, software engineering and information technology domain disciplines for web-to-consumer, digital agency, consulting, start-up, or iconic brand clients in all industries.

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